A high-end brand in the field of ceramic fittings for the bathroom, through long-term collaborations with today’s most important designers, Flaminia contributes to delineate the new interior design trends. At this year’s edition of the Milan Furniture Fair, the company will display its creations at the trade fair in Rho in pavilion 24, stand F01-F05, and in Milan, in its historic showroom at 18, via Solferino.
The concept designed by Giulio Cappellini illustrates the stylistic approach of the company, emphasizing the high design content, technological research and the manufacturing skills that characterise the products of the brand, all of them designed to meet the needs of an increasingly demanding public, who look to the bathroom environment as a place of wellbeing.
A new way to present its creations, and get across the ideas that inspired them, finds expression at the trade fair with the theme “Flaminia Home & Spa”. Divided into three distinct volumes, the stand reveals all the versatility of Flaminia designs, offering a highly refined and life-like interpretation of the domestic environment. One of the three sections, characterised by the warm tones of mahogany wood, presents the brand’s most representative bathroom fittings, underscoring their eclectic nature. While designed for the bathroom, in fact, Flaminia’s proposals go perfectly well in any other room of the house, as clearly demonstrated by this installation that establishes a correlation between various products by Flaminia and the kitchen, the bedroom and the living room.
In an interplay of contrasting colours, many shades of blue, from sapphire to sky blue, define the second section of the stand and recreate the rarefied atmosphere of a conceptual Spa, where a number of projects by Flaminia suggest an impressive, unprecedented use of company products. A lounge serves as a bridge between the two facets of the brand. All the items on display reflect a hyper-realistic mood, including the choice of lamps and decorative objects, to offer the visitors a chance to experience Flaminia’s style first hand.
According to a design approach that places personal wellbeing at the centre of behavioural dynamics, Flaminia proposes a fusion style interpretation of contemporary spaces, mixing western atmospheres with architectural elements drawing their inspiration from oriental philosophy. Thus, a perfect synthesis of formal solutions, colour combinations and day-to-day habits comes to life.