A conceptual home conceived by Giulio Cappellini to narrate the experience of contemporary living, it was on display from 17 to 22 April.
Matter and colour, form and function. For over sixty years, Flaminia has interpreted the emerging trends in bathroom design. Characterised by qualitative excellence in processing and giving shape to ceramic products, and benefiting from the collaboration of the most prominent designers on the international scene, Flaminia returns with its collections to the Milan Fuorisalone, on stage from dal 17 to 22 April, in parallel with the Furniture Fair.
The brand has the lead role in Superloft, the new initiative conceived by Giulio Cappellini and set up in the exhibition space of Superstudiopiù. The exhibition concept takes form in a home which is imaginary and yet real, cool and eclectic, cultured and stylish, tastefully furnished with a selection of materials and objects by the most prestigious contemporary brands: a space with a markedly international outlook and a deeply Italian soul.
Superloft is a multicultural dimension, where Flaminia stands for excellence in bathroom furniture, as borne out by the selection of its iconic collections on display: from the Fontana and Wash bathtubs styled by Giulio Cappellini to Jasper Morrison’s Bonola line, and the Rocchetto stools by Alessandro Mendini. A space where to live in full comfort, anywhere in the world, a space that houses extraordinary design pieces. It bespeaks the pleasure of living in a confortable environment, surrounded by beautiful objects, which become fundamental presences in a person’s daily life.
With this exhibition, Flaminia underscores its contribution to the cultural evolution of interior design, and how it transformed the bathroom from a functional space to a place of wellness, to be fitted out with elements that leave nothing to be desired from the aesthetics viewpoint. The bathroom by Flaminia becomes a research and testing ground, a place where to give free reins to the imagination: a dimension to live in.
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