Flaminia continues to explore new possible applications of ceramic, and on the occasion of the Interni Designer's Week Milan – from 12 to 23 April – confirms again its lead role in designer bathroom furniture and fittings. The historic showroom in via Solferino opens its doors to the public with the Fluo&Friends exhibitions.
The exhibition is the occasion to discover the new collections of the brand, such as Fluo, the line designed by Niccolò Adolini that gives its name to the Milan rendezvous, examine the Flaminia Goes Kitchen creations, and the new products that will enrich a number of successful lines.
A trailblazer in the introduction of colour and the manufacture of Italian ceramics, Flaminia presents a new, intriguing colour, Cenere, featuring grey tones that bring to mind the texture of earthy surfaces, such as concrete and stone. Matt and intense, this nuance was created in the company's enamel laboratory, which has always conducted research into colour and its use as a design element on a par with form and function.
With Flaminia, colour caresses the forms moulded in the ceramic and emphasises the tension of the volumes. Going beyond its purely decorative status, it becomes an integral element of the design. Following Latte, Argilla, Fango and Carbone, the new Cenere nuance rounds off the matt colour palette of the brand. Unending experimentation with textures has enabled Flaminia to drastically change the perception of the bathroom, enhancing its emotional component and making it into a design experience.
The remodelled showroom in via Solferino opens to the public with a series of installations reproducing veritable bathrooms. The itinerary unfolds through an emotional journey between historic collections and brand-new products, such as the Fluo collection by Niccolò Adolini: soft lines and surfaces that seem smoothened by water connote the washbasin, the bidet and the toilet bowl, making them into timeless ceramic objects. Seamless, light and determined lines give shape to generous volumes ending in sleek, slender profiles. Also on display is Flag, a collection by Alessio Pinto, which has acquired a new washbasin called Flag Deep on account of its original and unprecedented depth. A generous bowl for a countertop basin of great visual impact.
For a few seasons Flaminia has also been active in the field of light fixtures, with its Flaminia Lighting Division, which has been assigned a special space on the occasion of the Milan exhibition. By experimenting with the endless possibilities of ceramic, the Company has produced a catalogue of fascinating light fixtures, just perfect for private and contract settings.
The kitchen has also become part of Flaminia’s world with the Flaminia Goes Kitchen line. Mindful of the new interior design trends, the Company steps into the area dedicated to meal preparation and introduces the Acquafood sink by Giulio Cappellini and Roberto Palomba: a white-finished double sink, with built-in teak support, evoking a familiar element. Ceramic gets back its prominent position in the kitchen, with a view to providing an alternative to stainless steel.
At the Interni Designer's Week of Milan, Flaminia will also present a preview of the new company site, which will become operational in the coming months. Despite the complexity and the difficulties experienced this year because of the pandemic, Flaminia has continued to invest in product research and in the company image, driven by an awareness of constituting an excellence of Italian industry, which brings to the world the design, the wellbeing and the identity of the land where its products are born.
Lastly, Flaminia will be present with the Rocchetto stools designed by Alessandro Mendini in the spaces of the Interni Meeting Point, set up at the Marangoni Institute in via Cerva, which, for ten days, will be the epicentre of the debate on the relaunch of the furniture sector and the designated place where to define the new trends of interior design, with a rich programme of talks and interviews on the themes of sustainability, creativity and innovation.